Manoj Kumar G
Performance-driven Digital Marketer with hands-on experience in Meta Ads, Google Ads, and SEO, achieving 18–25% CPL reduction and 30–40% organic traffic growth. Skilled in ROI-focused campaign optimization, keyword strategy, and data-driven decision making using Google Analytics and Search Console. Experienced in A/B testing creatives, audiences and landing pages to optimize conversion rates through continuous experimentation
Experience
Digital Marketing Intern
- Social Media Marketer
- Onpage SEO
- Offpage SEO
- Google Adwords
- Email Marketing
- Google Analytics
- Content Marketing
- Pay per Click (PPC)
Business Analyst Intern
- Requirement Gathering
- Data Analysis
- Stakeholder Management
- Business Documentation
- Figma
- Problem Solving
- Competitor Analysis
HR Recruiter
- Talent Sourcing
- Resume Screening
- Cold Calling
- Interview Coordination
- Salary Negotiation
- Candidate Onboarding
Education
Alagappa University
76%
Rajalakshmi Engineering College
CGPA 8.59
Montfort Matric Hr. Sec. School
91%
Montfort Matric Hr. Sec. School
98%
Skills
- Search Engine Optimization(SEO)
- Search Engine Marketing(SEM)
- SOCIAL MEDIA MARKETING(SMM)
- GOOGLE & META ADS
- EMAIL MARKETING
- Pay Per Click(PPC)
- GOOGLE ANALYTICS
- LEAD GENERATION
Projects
Below are digital marketing projects demonstrating my experience in SEO, website optimization, and paid advertising campaigns.
Fame11 Beauty Salon
Project Goal: Build a responsive website for a beauty salon and improve its visibility on Google search.
What I Did:
- Designed and developed a responsive website using HTML & CSS.
- Implemented on-page SEO (meta tags, favicon, alt text, schema markup).
- Performed keyword research and optimized content.
Tools Used:
- Google Analytics
- Google Search Console
- HTML & CSS
Results:
- Achieved Top 10 rankings for multiple keywords.
- Improved organic traffic by ~30–40%.
Live Website: Visit Fame11 Beauty Salon Website
Lead Generation Campaign – Digital Marketing Agency
Campaign Goal: Generate qualified leads using Meta advertising.
Campaign Details:
- Platform: Facebook & Instagram Ads
- Budget: ₹500
What I Did:
- Created audience targeting strategy.
- Designed ad creatives.
- Launched and optimized lead generation campaign.
Results:
- Generated 5 qualified leads in 2 days under ₹380.
- Average cost per lead: ₹75.97.
- Improved campaign performance through targeting optimization.
Campaign Performance:
Certifications
- Google Analytics 4 (GA4) Certification - Google
- Google Ads Search Certification - Google
- Google Ads Measurement Certification - Google
- On-Page SEO and AI search essentials - Semrush
- Technical SEO and AI search essentials - Semrush